If you’re still churning out blog posts and written content in the hopes of gaining traffic and engagement, it’s time to step up your game. With the rise of visual media, it’s important to convert your words into videos to stay relevant in the digital age.
Not only do video-based content drive more engagement and shares, but they also have a higher retention rate compared to text-based content. In fact, studies have shown that people retain 95% of a message when they watch a video, compared to just 10% when reading it in text format.
But how do you transform your written content into videos without spending all your time and resources?
Start with a Script
The first step is to create a script. Take the key points from your written content and turn them into a concise and engaging script. Keep in mind that the script should be visually appealing and easy to follow. Use short sentences and active voice to keep audiences engaged.
Choose Your Platform and Type of Video
Before creating your video, it’s essential to choose the platform where you want to share it. Remember that different platforms have different requirements for video length, format, and style. For example, Instagram videos are usually shorter than those on YouTube, and TikTok videos require a more casual and fun approach.
There are many types of videos to choose from, including explainer videos, whiteboard animations, and live-action videos. Choose the type that best suits your subject matter and audience.
Find the Right Images and Music
Images and music add depth and character to your video. Find the right images and music that match your script and emotions, and make sure you have the right to use them.
There are many websites that offer free and affordable images and music, such as Unsplash and AudioJungle. Make sure you credit the sources of the images and music you use.
Edit and Optimize Your Video
After creating your video, edit it to add transitions, text, and other effects that enhance the visual appeal. Make sure your video is optimized for the platform you plan to share it on, including the required length, format, and quality.
Lastly, don’t forget to add subtitles and captions to make your video accessible to a wider audience.
Conclusion
Transforming your written content into videos is a smart move. It attracts more attention, increases engagement, and improves retention. Follow these steps to create engaging and effective videos that reach the right audience.
Remember that videos should not replace written content. Instead, they should complement and enrich them. By transforming your written content into videos, you can reach a broader audience and communicate your message more effectively.