Video production has become more important in the digital age. With social media being the largest platform where videos can be shared and viewed, it’s important to master this skill. If you’re looking to get into video production, here are some tips that you can follow:
Plan it out
If you don’t plan, you plan to fail. Same goes for video production. You need to plan your script, storyboard and shots before beginning to shoot. Writing a script and then storyboarding those words out on paper can help visualize what shots you want to take in the real world. Ultimately, it will make the shooting and editing process go smoother and the final product better.
Camera gear
Although camera gear cannot replace good storytelling, the right camera gear can make all the difference. This doesn’t necessarily mean that you must purchase expensive equipment, but you should at least have a good idea of what kind of equipment will work for your project before diving into a project.
Lighting
Lighting is crucial in video production. With good lighting, your videos will become more professional, even with cheaper equipment. In fact, you can often maximize your results with good lighting and cheaper equipment than expensive equipment and poor lighting. Make use of natural and artificial lighting when possible, place them to create a certain atmosphere, but also to claim the depth of your shot.
Post-production editing
Just as important as the planning and preparation stages, editing is a necessary step in the process of video production. Utilize the recent HD software to edit your video and the quality of results will amaze you. When editing, focus on continuity, the order of the shots, and consistency. With enough time and patience, a poorly shot video can become an excellent one after it has gone through post-production editing.
Shoot with a purpose
Finally, the most important aspect of video production is knowing the purpose of your videos. Whether it’s to educate on a certain topic, to sell a product, or just to entertain, it is important to have a plan in mind when shooting and editing. Know your audience and what they expect from you. An interesting video can be a great start to getting your message out there.
Start practicing today!
Video production can take time to perfect, but with practice, you’ll be creating great videos in no time. Plan your script, gather your equipment, and start practicing your craft. It just takes a bit of time and patience. Not to mention, investing in your knowledge of video production may give you an edge in the job market down the road.