Creating great content is the foundation of a successful online campaign. However, coming up with fresh and creative article ideas can be a challenging task. If you’re struggling to generate new ideas, here are 10 creative ways to help you brainstorm:
1. Brainstorming sessions with colleagues
Set up brainstorming sessions with your colleagues to generate new ideas. Encourage everyone to share their thoughts, and keep an open mind. A different perspective can spark exciting new ideas.
2. Do Keyword Research
Use tools such as Google Trends, SEMrush, and Ahrefs to find relevant and trending keywords that can help you generate article ideas based on search engine optimization (SEO).
3. Follow industry influencers on social media
Follow industry leaders and influencers on social media platforms such as Twitter and LinkedIn, and engage with their content. This can help you stay up-to-date with the latest trends and ideas among thought leaders in your industry.
4. Research your competitors
Research your competitors and see what type of content they’re creating. This can help you get a sense of what ideas are already out there, and allow you to identify potential gaps in content that you can fill with something new and unique.
5. Read industry publications
Read trade publications and blogs relevant to your industry to get a sense of what topics are currently being discussed. You can use this information to come up with your own ideas for content that can add value and stand out among the competition.
6. Use Quora
Use Quora, a Q&A platform, to find out what questions people are asking about your industry. This can help you generate ideas for content that addresses common questions and concerns among your target audience.
7. Leverage Google Autocomplete
Take advantage of Google Autocomplete to see what people are searching for related to your industry. This can inspire article ideas based on popular search queries.
8. Create a survey
Create a survey to gather feedback from your target audience. Ask questions to find out what challenges they’re facing, what questions they have, and what topics they’re interested in. This can provide valuable insights that can help you generate relevant and engaging article ideas.
9. Check out trending topics on social media
Keep an eye on trending topics on social media platforms such as Twitter and Facebook. This can help you identify hot topics and quickly capitalize on opportunities to create content that is timely and relevant.
10. Use content idea generators
Use content idea generators such as HubSpot’s blog topic generator or Portent’s content idea generator. Simply enter a few keywords related to your industry, and these tools will generate potential article ideas for you to consider.
With these creative article idea generation methods, you’ll never run out of fresh and innovative content ideas. Stay curious, keep learning, and keep creating!